(From Singapore Airlines press release) Singapore Airlines (SIA) has launched its highly-anticipated new cabin products, which will be rolled out on its Boeing 737-8 MAX 8 fleet in the coming weeks. This elevates the customer experience on board the Airline’s narrowbody aircraft fleet to a level similar to its widebody aircraft, offering a consistent and premium travel journey across the entire Singapore Airlines network.
All of SIA’s 737-8 aircraft will have 154 seats in two classes, 10 in Business Class and 144 in Economy Class, with new cabin products featuring bespoke elements that have been designed especially for the SIA customer.
The lie-flat Business Class seats have been designed by London-based Factorydesign, and manufactured for Singapore Airlines by Thompson Aero Seating. The Economy Class cabin will feature the latest generation sleek and slim-line seats, which have been built by Collins Aerospace. The 737-8 cabin has been designed with a special focus on ergonomics, helping to ensure that everything is within easy reach for customers.
The aircraft feature Panasonic’s X-Series seat-back in-flight entertainment, allowing all customers to enjoy the latest KrisWorld entertainment content. The fleet is also fitted with Panasonic’s in-flight Wi-Fi service, as well as mobile data connectivity services.
Singapore Airlines has invested around S$230 million on the development, design, and installation of the new industry-leading cabin products, which elevate the standard for short- and medium-haul travel on board narrowbody aircraft. SIA’s 737-8 aircraft will progressively enter into service on short- to medium-haul flights across the Airline’s network in the coming weeks. This includes services to points in Brunei, Cambodia, Indonesia, Malaysia, Maldives, Nepal, and Thailand, subject to regulatory approvals. Further details on these flights will be announced in due time.
Designed by London-based Factorydesign and manufactured for Singapore Airlines by Thompson Aero Seating based in Craigavon Northern Ireland, the Business Class seat features ample storage spaces, high-definition touch screen monitors that provide in-flight entertainment akin to a home theatre experience, as well as high-quality material and finishes, to provide a luxurious and private space for the customer.
Seats in the Business Class cabin are arranged in a forward-facing staggered 2-2, 1-1, 2-2 abreast configuration. Measuring up to 22 inches in width, the Business Class seat reclines directly into a comfortable full-flat bed (76 inches). These seats are made with premium materials with bespoke embroidery in custom patterns and textures. The seat cushions and covers use the same soft furnishings as those found on our medium-haul aircraft, providing a higher level of comfort for short-haul flights.
The Business Class seat is designed to wrap smoothly in a cocoon-like formation around the customer, which enlarges personal space and provides better privacy. A divider between the adjacent seats provides a new stowage area for personal items, as well as the bi-fold meal table. Other features include USB charging ports and in-seat power supply, a reading light with adjustable brightness, mood lighting, and a pocket under the monitor that provides easy stowage during taxi, take-off and landing.
The two standalone Business Class seats (seats 12B and 12J) have additional table-top and stowage spaces, and a side stowage compartment equipped with a mirror and LED light.
For more information, visit https://www.singaporeair.com
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